Market Insights eCommerce
- Chad
- Revenue in the Personal Care Market is projected to reach US$23.77m in 2024.
- Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 13.09%, resulting in a projected market volume of US$43.96m by 2029.
- In the Personal Care Market, the number of users is expected to amount to 455.3k users by 2029.
- User penetration will be 5.0% in 2024 and is expected to hit 2.5% by 2029.
- The average revenue per user (ARPU) is expected to amount to US$74.16.
Key regions: United States, Brazil, Germany, Europe, Asia
Definition:
The eCommerce Personal Care market is a sector of online retailing that focuses on selling various types of personal care products related to personal cleansing (e.g., shower gels, bath scrubs), body care (e.g., deodorants, shaving creams), eye care (e.g., contact lenses, spectacle lenses), hair care (e.g., shampoos, conditioners, hair masks, hair styling products, hair colorants), oral care (e.g., toothpastes, manual toothbrushes, mouthwashes, and floss), and skin care (e.g., sunscreens, face creams, body lotions, hand creams).
The relevance of the eCommerce Personal Care market lies in its ability to offer consumers a vast selection of products at competitive prices, with the added convenience of home delivery. It also enables brands and retailers to reach customers across different geographies and demographics, expanding their customer base and sales potential.
The eCommerce Personal Care market has experienced significant growth in recent years, driven by factors such as the increasing popularity of online shopping, the rise of direct-to-consumer brands, and the growing awareness of the importance of self-care and wellness.
Examples of successful eCommerce Personal Care businesses include Sephora, which offers a wide range of high-end beauty products, and Harry's, which specializes in grooming products for men. Additionally, online marketplaces like Amazon and Target have expanded their personal care offerings, providing consumers with more options for ordering their favorite personal care products online.
Structure:
The eCommerce market for Personal Care consists of six different markets:
- The Body Care market includes, among others deodorants and shaving creams.
- The Eye Care market contains, among others contact lenses, spectacle lenses.
- The Hair Care market comprises, among others shampoos, conditioners, hair masks, hair styling products, hair colorants.
- The Oral Care market includes, among others toothpastes, manual toothbrushes, mouthwashes, and floss.
- The Skin Care market contains cosmetic products designed for care and protection of the skin. These cover all types of creams and lotions for face, hand and foot care as well as sunscreen.
- The Other Personal Care market comprises tools such as razors, epilators, respiratory care, sexual health products, foot care, ear care, sleeping aids, as well as massage and relaxation items.
Additional Information:
Personal Care comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.
Key players in the market are companies like Amazon, JD, Taobao, Tmall, 11st and Sephora.
Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.
in-scope
- Hair care such as L'Oreal, Pantene, and Garnier
- Bathing products such as Dove, Olay, and Aveeno
- Deodorants such as Dove, Secret, and Old Spice
- Oral care such as Colgate, Crest, and Oral-B
- Shaving products such as Gillette, Schick, and Harry's
out-of-scope
- Professional products and services related to Personal Care
- Beauty Tech
- Cosmetics
- Eyes
- Face
- Lips
- Nails
- Natural Cosmetics
- Fragrances
- Personal Care
- Hair Care
- Oral Care
- Deodorants
- Shaving
- Skin Care
- Body
- Face
- Sun Protection
Related markets:
eCommerce
Fashion
Media
Food
Furniture
Eyewear
OTC Pharmaceuticals
Tobacco Products
Beverages
Household Essentials
Electronics
Luxury Goods
eServices
Online Food Delivery
Dating Services
Online Education
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Market
Region
Region comparison
Currency
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Global Consumer Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.
Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.
Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.
Overview
- Revenue
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators
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