Personal Care - Chad | Statista Market Forecast (2024)

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    Market Insights eCommerce

    • Chad
    • Revenue in the Personal Care Market is projected to reach US$23.77m in 2024.
    • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 13.09%, resulting in a projected market volume of US$43.96m by 2029.
    • In the Personal Care Market, the number of users is expected to amount to 455.3k users by 2029.
    • User penetration will be 5.0% in 2024 and is expected to hit 2.5% by 2029.
    • The average revenue per user (ARPU) is expected to amount to US$74.16.

    Key regions: United States, Brazil, Germany, Europe, Asia


    The eCommerce Personal Care market is a sector of online retailing that focuses on selling various types of personal care products related to personal cleansing (e.g., shower gels, bath scrubs), body care (e.g., deodorants, shaving creams), eye care (e.g., contact lenses, spectacle lenses), hair care (e.g., shampoos, conditioners, hair masks, hair styling products, hair colorants), oral care (e.g., toothpastes, manual toothbrushes, mouthwashes, and floss), and skin care (e.g., sunscreens, face creams, body lotions, hand creams).

    The relevance of the eCommerce Personal Care market lies in its ability to offer consumers a vast selection of products at competitive prices, with the added convenience of home delivery. It also enables brands and retailers to reach customers across different geographies and demographics, expanding their customer base and sales potential.

    The eCommerce Personal Care market has experienced significant growth in recent years, driven by factors such as the increasing popularity of online shopping, the rise of direct-to-consumer brands, and the growing awareness of the importance of self-care and wellness.

    Examples of successful eCommerce Personal Care businesses include Sephora, which offers a wide range of high-end beauty products, and Harry's, which specializes in grooming products for men. Additionally, online marketplaces like Amazon and Target have expanded their personal care offerings, providing consumers with more options for ordering their favorite personal care products online.


    The eCommerce market for Personal Care consists of six different markets:

    • The Body Care market includes, among others deodorants and shaving creams.
    • The Eye Care market contains, among others contact lenses, spectacle lenses.
    • The Hair Care market comprises, among others shampoos, conditioners, hair masks, hair styling products, hair colorants.
    • The Oral Care market includes, among others toothpastes, manual toothbrushes, mouthwashes, and floss.
    • The Skin Care market contains cosmetic products designed for care and protection of the skin. These cover all types of creams and lotions for face, hand and foot care as well as sunscreen.
    • The Other Personal Care market comprises tools such as razors, epilators, respiratory care, sexual health products, foot care, ear care, sleeping aids, as well as massage and relaxation items.

    Additional Information:

    Personal Care comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

    Key players in the market are companies like Amazon, JD, Taobao, Tmall, 11st and Sephora.

    Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.


    • Hair care such as L'Oreal, Pantene, and Garnier
    • Bathing products such as Dove, Olay, and Aveeno
    • Deodorants such as Dove, Secret, and Old Spice
    • Oral care such as Colgate, Crest, and Oral-B
    • Shaving products such as Gillette, Schick, and Harry's


    • Professional products and services related to Personal Care

    • Beauty Tech
    • Cosmetics
      • Eyes
      • Face
      • Lips
      • Nails
      • Natural Cosmetics
    • Fragrances
    • Personal Care
      • Hair Care
      • Oral Care
      • Deodorants
      • Shaving
    • Skin Care
      • Body
      • Face
      • Sun Protection

    Related markets:







    OTC Pharmaceuticals

    Tobacco Products


    Household Essentials


    Luxury Goods


    Online Food Delivery

    Dating Services

    Online Education

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    Personal Care - Chad | Statista Market Forecast (2)

    Download PDF FAQs and more info on the methodology



    Region comparison



    Data coverage:

    Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

    Modeling approach / Market size:

    Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Global Consumer Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.


    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

    Additional Notes:

    The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.


    • Revenue
    • Sales Channels
    • Users
    • Global Comparison
    • Methodology
    • Key Market Indicators

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    Personal Care - Chad | Statista Market Forecast (3)

    Personal Care - Chad | Statista Market Forecast (4)

    Meredith Alda

    Sales Managerโ€“ Contact (United States)



    +1 914 619-5895

    Mon - Fri, 9am - 6pm (EST)

    Personal Care - Chad | Statista Market Forecast (5)

    Yolanda Mega

    Operations Managerโ€“ Contact (Asia)



    +65 6995 6959

    Mon - Fri, 9am - 5pm (SGT)

    Personal Care - Chad | Statista Market Forecast (6)

    Kisara Mizuno

    Senior Business Development Managerโ€“ Contact (Asia)


    Mon - Fri, 10:00am - 6:00pm (JST)

    Personal Care - Chad | Statista Market Forecast (7)

    Lodovica Biagi

    Director of Operationsโ€“ Contact (Europe)



    +44 (0)20 8189 7000

    Mon - Fri, 9:30am - 5pm (GMT)

    Personal Care - Chad | Statista Market Forecast (8)

    Carolina Dulin

    Group Director - LATAMโ€“ Contact (Latin America)



    +1 212 419-5774

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    Personal Care - Chad | Statista Market Forecast (2024)


    What is the outlook for the Personal Care market? โ€บ

    Revenue in the Personal Care Market is projected to reach US$56.14bn in 2024. Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.32%, resulting in a projected market volume of US$83.70bn by 2029. In the Personal Care Market, the number of users is expected to amount to 1.4bn users by 2029.

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    ๐๐ž๐š๐ฎ๐ญ๐ฒ ๐€๐ง๐ ๐๐ž๐ซ๐ฌ๐จ๐ง๐š๐ฅ ๐‚๐š๐ซ๐ž ๐๐ซ๐จ๐๐ฎ๐œ๐ญ๐ฌ ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐’๐ข๐ณ๐ž / ๐๐ฎ๐ฆ๐›๐ž๐ซ๐ฌ

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    Industry definition

    The cosmetics and personal care market is usually divided into five main business segments: skincare, haircare, make-up, fragrances and toiletries. These segments are complementary and through their diversity able to satisfy all consumers' needs and expectations with regard to cosmetics.

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    Beauty & Personal Care - United States

    The largest segment in this market is Personal Care, with a market volume of US$45.52bn in 2024. When compared globally, in the United States leads in revenue generation, with US$100.30bn expected in 2024. In terms of per person revenues, this amounts to US$293.30 in 2024.

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    The Beauty & Personal Care market in India is projected to generate a revenue of US$31.51bn in 2024. This market is expected to witness an annual growth rate of 3.00% (CAGR 2024-2028). The largest segment within this market is the Personal Care segment, which is estimated to have a market volume of US$14.31bn in 2024.

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    The average adult uses 12 personal care products a day.

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    How much does the average person spend on personal care products? โ€บ

    According to the latest LendingTree survey of nearly 1,950 U.S. consumers, Americans spend an average of $1,754 a year on beauty products, cosmetics and services โ€” though that figure varies by generation. With great spending comes great responsibility, though.

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    The U.S. cosmetics market size surpassed USD 87.70 billion in 2022 and is projected to hit around USD 150.50 billion by 2032, expanding at a CAGR of 5.60% from 2023 to 2032.

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    Hair Care Sales & Trends, 2023

    Hair styling was the fastest grower in the prestige hair category, with dollar sales up 24%, driven by a more than doubling of hair launch volume compared to 2022. According to Circana, sales of scalp care jumped 42% in 2023, reflecting a wider interest in hair wellness.

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    What sells the most in the beauty industry? โ€บ

    It comes as no surprise that skincare was the most popular beauty product category in 2022, holding a market share of 41 percent. Skincare is predicted to stay number one, bringing in roughly 186 billion U.S. dollars in revenues by 2028.

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    How big is the personal care and beauty market? โ€บ

    The Beauty and Personal Care Products Market size is estimated at USD 525.61 billion in 2023 and is expected to reach USD 659.32 billion by 2028, registering a CAGR of 4.64% over the next five years. Millennials are increasingly using beauty products like color cosmetics as part of their regular grooming routines.

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    Is personal care a CPG? โ€บ

    Consumer packaged goods, or CPGs, are goods used daily by average consumers. They are used quickly and therefore must be repurchased quickly. Examples are food, beverages, personal care items, and cleaning supplies.

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    Which country has the biggest cosmetic market? โ€บ

    Market size of beauty & personal care in 20 countries worldwide 2023. The United States is leading the ranking by revenue in the beauty & personal care market, recording 97.81 billion U.S. dollars.

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    What is the growth rate of cosmetics? โ€บ

    CHICAGO, January 30, 2024 โ€“ U.S. prestige beauty industry dollar sales grew by 14%, year over year, to reach $31.7 billion in 2023, according to Circana, a leading advisor on the complexity of consumer behavior. In comparison, mass market beauty sales experienced a year-over-year dollar increase of 6%.

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    Skincare Market Statistics

    The global skincare market size was valued at $146.7 billion in 2021, and is projected to reach $273.3 billion by 2031, growing at a CAGR of 6.7% from 2022 to 2031. Skin care is the method of keeping skin health and improving skin quality.

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    How fast is the home care industry growing? โ€บ

    The home care industry is the fastest-growing sector and has contributed to significant job creation in this field. According to the U.S. Bureau of Labor Statistics, the employment of home health and personal care aides is projected to grow by 21% from 2021 to 2031, much faster than the average for all occupations.

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    How much is the skin care industry expected to expand in the next decade? โ€บ

    18, 2023 (GLOBE NEWSWIRE) -- By 2024, the size of the worldwide skincare market is projected to reach US$ 1,66,870.4 million. From 2024 to 2034, the market is projected to grow at a compound annual growth rate of 8.6%. By 2034, it is anticipated that sales of skincare products will total US$ 3,80,492.2 million.

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