‘From content scarcity to content infinity’: The major themes of Cannes 2024 so far - PR Public relations news - NewsLocker (2024)

AI is a hot topic — but so are humans.
Diane Schwartz is CEO of Ragan Communications.
Public relations is a powerful undercurrent at the Cannes International Festival of Creativity, where those in marketing, advertising and other creatives gather to be inspired and connected.
While there has been a smattering of communications executives on panels about storytelling, reputation, DE&I and media relations, the Cannes Festival is not yet the place where communications takes center s

The Scoop: TikTok reveals first glimpses of strategy against U.S. ban attempts

Plus: Top editor won’t take WaPo job after all; American Airlines tries to rebuild trust after racist incident.Besieged app TikTok has filed its first legal briefs striking back against a U.S. law that would force its sale from its Chinese owners or else face a ban.
Unsurprisingly, the app is pursuing a strong First Amendment angle, claiming the sale-or-ban requirement “sets a dangerous precedent allowing the political branches to target a disfavored speech platform and force it to s

PR Daily Media Relations Awards now open for entries

Get your best work recognized.The post PR Daily Media Relations Awards now open for entries appeared first on PR Daily.

How I Got Here: PMI’s Travis Parman on the key to excellence in storytelling

Travis Parman shares why Dolly Parton is the inspiration for his professional motto.Travis Parman, vice president, chief communications officer at Philip Morris International (PMI), plays a key role in role in crafting a unified narrative that resonates across the organization. He’s led major brand communications while counseling C-Suite executives and managing corporate challenges.
Since joining PMI in Nov. 2023, Parman has been involved in PMI’s LGBTQ+ and Allies employee resource

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The more the programs are explained, the more people like them.Diversity, equity and inclusion feels under siege from every direction. Programs must be recalibrated to comply with Supreme Court rulings, conservative attorneys general have sent warnings to companies and more laws are proposed each week that would curtail the ability of both government and businesses to offer various kinds of DE&I programming.
Yet when you ask normal, everyday Americans what they think about diversity initiati

7 simple tips for writing better headlines and subject lines

If your headline or email subject line is bad, the rest of what you write doesn’t matter.If no one is willing to take the time out of their busy day to click your link or open your email, the time and effort you spent on the longer email or story is utterly invisible.
Earning that click can feel overwhelming, but there are a few easy tips that can boost your open and clickthrough rates if you’re willing to take the time to be as thoughtful with your headline as you are every other li

How PR Pros Can Earn Media This Year

In this report you’ll learn, directly from TV news producers, how it is still possible to earn media during the election year.The post How PR Pros Can Earn Media This Year appeared first on PR Daily.

When PR stunts go wrong — or very right

Carrying out a successful PR stunt is one of the trickiest feats in the biz. But it can pay off.Kennyatta Collins is a freelance brand strategist.Follow him on LinkedIn.
Few tactics attract as much attention and cut through noise for a brand like PR stunts. Effective PR and communication strategies aim for sustained engagement and authentic connections with audiences. PR stunts are designed to attract immediate attention and media coverage through unusual or extraordinary means. The relati

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Corporate storytelling when the story is difficult: Volkswagen’s reckoning with its dark past

Transparency and honesty are the keys to grappling with corporate histories with genocide, racism and slavery.Twice a year, Dieter Landenberger and a group of his young colleagues take a trip to Poland.
It’s not your typical corporate retreat. Landenberger, Volkswagen director of heritage communications, and a group of apprentices from the German automaker travel to Auschwitz, the site of Nazi Germany’s most notorious concentration camp where an estimated 1.1 million Jews, Poles, Rom

Balancing risk and reward: GenAI in HR strategy

Generative AI revolutionizes HR with creativity, productivity and automation.
“The future is already here — it’s just not evenly distributed.”
The quote, attributed to science-fiction writer William Gibson, perfectly describes what tends to happen when technology leaps forward. Whether it’s a smartphone or the internet, what was once strange and inaccessible to many eventually becomes something everyone can’t imagine living without. Now, we’re seei

The Scoop: Washington Post journalists find skeletons in the closet of new leadership

Plus: Barclays pulls out of U.K. music festivals after protests; surgeon general seeks warning label for social media.Robert Winnett, current deputy editor of The Telegraph, has been tapped to step into the top role at the Washington Post after the U.S. elections this November.
But that very newsroom is already investigating his past, and finding connections to a number of journalistic practices that — while perhaps more common in Winnett’s native Britain — are considered highl

What communicators wish the C-suite knew about their work

Among the top answers: PR takes time and good comms requires early access.
Communicators often find themselves misunderstood. It can be difficult to get C-suite leaders to listen and understand what the profession truly is – and how it contributes to the bottom line.
So I took to LinkedIn to ask communicators what they wish C-suite leaders knew about their work.
Here’s a sampling of the responses, edited for length and style.
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It’s important for C-suite to see Communications

Partnership is allyship: NYC Pride’s Sandra Perez on meaningful Pride integrations

Perez keynoted The PR Museum’s “Pride, Prejudice and Politics” virtual event.This year’s Pride celebrations are proving to be high-stakes and serious in tone during a contentious election season, and at a time when The Wall Street Journal reports an increase in activist, ‘anti-woke’ shareholders scrutinizing inclusion programs and donations to LGBTQ+ groups.
2024 also marks the 40th year that NYC Pride took over as the official organizer of the city’s Pr

How TikTokification can help internal communicators build culture and community

PRESENTED BY LUMAPPSWith the maturity and ongoing popularity of TikTok has come the phenomenon known as TikTokification — that is, an emphasis on bite-size, relatable, authentic and community-based content across platforms, online spaces and experiential activations.
The term has been circulating across sectors for long enough that the think pieces surrounding its benefits and drawbacks have come full circle. This brings us to today, when it’s clear that this style of content is here

Public Relations - What Journalists Want From PR Pros - MarketingProfs.com

Public Relations - What Journalists Want From PR ProsMarketingProfs.com

The Scoop: The trouble with political influencers

Plus: Tyson Foods suspends CFO after second incident; Republicans try to ban federal DE&I programs.
Influencers are a critical part of selling almost anything today, whether that’s a Stanley Cup, life insurance or the highest political office in the United States.
But President Joe Biden’s reelection campaign is finding that working with political influencers can be tricky.
The New York Times reports that there are two key issues: the president’s unpopularity with young peo

How I Got Here: Mekky Media’s Michelle Mekky prioritizes mental health to stay inspired

Michelle Mekky shares why PR is more than good writing.Michelle Mekky’s career journey spans experience in broadcast journalism, public relations, entrepreneurship, and motivational speaking. As the founder and president of Mekky Media Relations, Inc., she has garnered widespread acclaim for her agency’s growth and innovative campaigns, serving clients across various industries from startups to established leaders both in Chicago and nationwide.
Mekky was named the 2021 Ragan a

‘Love is for everyone’: Consistent diversity and inclusion messaging across platforms

Hallmark Media explains how it shares the love with everyone.
Nothing is cozier and more comfortable than a Hallmark movie.
But over the last few years, Hallmark Media has been working hard to diversify its offerings and send the message that “love is for everyone.”
That meant ensuring a wide array of faces and cultures in its movies, but also in carrying those themes through to its social media accounts.
Sharmistha Chatterjee, director of social media marketing and audience strategy

The Friday Reporter: Emily Lampkin

A new episode of The Friday Reporter podcast.Today’s guest is a known powerhouse in the public affairs industry and the founder of the Women’s Leader Series. Emily Lampkin has been at this for a minute and she’s been taking notes.
Emily is keenly in tune with the power of the female leader and is proud to have helped elect dozens of women to elected office. It’s from this experience that the WLS was born. Emily walks us through the contours of the WLS — from selling

The PR maturity curve

Charting the maturity curve through the career of Taylor SwiftKim Jefferson is EVP at BLASTmedia.
Anyone who knows me knows I’m a ride-or-die Swiftie. I’m glued to a grainy livestream for most Eras Tour shows. I attended the show in Cincinnati (night two) and was arguably the most active contributor to the office “Swifties” Slack channel.
If you’re also a Swiftie, today is your lucky day because I’ll frequently reference (honorary) Dr. Swift as we walk t

Mastering Public Relations for Beauty Entrepreneurs: Tips from PR Pro Melinda Jackson - Beauty Business ... - iHeartRadio

Mastering Public Relations for Beauty Entrepreneurs: Tips from PR Pro Melinda Jackson - Beauty Business ...iHeartRadio

By the Numbers: These are the social media apps Americans use most for news

But few people actually head to social media looking for news.Half of all Americans get at least some of their news from social media sites, according to the Pew Research Center. But where they get that news can vary quite significantly — and many of them don’t go to social media apps hunting for news.
Despite major changes to X over the last year and a half since its purchase by Elon Musk, the site formerly known as Twitter remains the only social media platform where a majority of

The Scoop: Controversy wallops Major League Eating over hot dog brands

Plus: The shareholder pushback against corporate activism; fruit giant found liable for funding paramilitary group.The Fourth of July is less than a month away, and that often means fireworks and barbecues with burgers and hot dogs in large quantities. But one Independence Day staple won’t be present at the Nathan’s Famous Fourth of July Internal Hot Dog Eating Contest in Brooklyn this year — competitive eating champion Joey Chestnut. According to CBS News, Chestnut claims he w

Conferences: The jelly to the peanut butter of media relations

They just go together.Tara Baumgarten is is head of public relations and strategic communications for //NKST.
Traditionally, businesses have relied on public relations, specifically media relations, as their primary channels for building their brand story and executive visibility. However, there’s an often-overlooked cornerstone: conferences.
Conferences serve as vital building blocks in an integrated communications strategy because of their ability to foster thought leadership, nurture re

‘It’s less about you’: Community relations is at the heart of the Obama Presidential Center

Listening and responding changed how the presidential library will take shape.Most presidential libraries are staid, placid affairs, built to enshrine paperwork and artifacts from America’s top executives.
Former President Barack Obama wanted something different for his own library. It will include the usual scholarly amenities and museum exhibits, but the 19-acre Obama Presidential Center on the South Side of Chicago will also serve as a community gathering space that includes an athletic

Highlighting past winners of Ragan’s Video, Visual and Virtual Awards

Sometimes seeing is believing.Communicating goes far beyond just using words to get the message across. Sometimes a splashy video or informative animation will help add depth to a campaign and really help drive it home for the audience.
We’ve chosen a few winners from last year’s Ragan Video, Visual and Virtual Awards to highlight their successful strategies and tactics. Be sure to apply to this year’s edition of the awards before the July 19 deadline.
B2B Video: Planable, Coll

Talk about good PR! Maryville public relations firm Ripley earns a top national honor - AOL

Talk about good PR! Maryville public relations firm Ripley earns a top national honorAOL

Malaysia Airlines appoints Frog & Wolf PR to lead UK Public RelationsTravel Daily

The Scoop: Apple faces high-stakes announcement today

Plus: South Korea retaliates against North with K-pop; meme stock rollercoaster hits a bump.Apple finds itself in an unaccustomed situation.
It’s falling behind.
The company has been the very definition of technological cool for decades now, ushering in the smartphone revolution and making our devices aesthetically pleasing as well as functional.
But now its trademark iPhone is stagnating, failing to roll out new features that inspire people to shell out for a new model every year. And it&

Yes, busy executive, you should make time for that podcast

They can be well worth the time.Beth Haken is EVP at Method Communications.
My husband, who works in the wine business, is fond of saying, “Be nice to the busboy — he’ll own the restaurant one day.” The same goes, I’d argue, for trade publications, newsletters and podcasts. But as PR professionals, whose job it is to connect media with sources and explain each world to the other, it’s on us to make the argument that these smaller outlets are worth the time of