Apple Event May 7 summary: Every update and latest announcements | Marca (2024)

It's Over

And that's it...

The iPad launch event concluded without any significant announcements related to new AI features. The only notable mention of AI was in the editing tools added to Logic Pro 2 and Final Cut Pro through the latest software updates. There was no mention of generative AI coming to the iPad or iPadOS.

Instead, the event focused on unveiling the new iPad Air and iPad Pro, each available in two sizes, along with the latest Apple Pencil. The new devices align closely with prior leaks and expectations, providing notable hardware and software improvements while maintaining Apple's signature style.

The new iPad Air offers both 11-inch and 13-inch models, while the iPad Pro also comes in two sizes. Meanwhile, the updated Apple Pencil Pro introduces advanced sensors and haptic feedback to enhance the creative process. Although the event adhered to expectations, the incremental improvements are still significant and reinforce Apple's dedication to enhancing user experience across its product lineup.

With the launch now over, the tech community is eager to test these devices and hear directly from Apple representatives. These insights will offer a more in-depth understanding of how the latest iPad lineup provides the most significant update yet in the history of Apple's tablets.

Pencil

New features on Apple Pencil Pro

The Apple Pencil Pro introduces innovative features to elevate the stylus experience, including a new sensor within the barrel that enables unique interactions. By squeezing the Pencil, users can bring up a toolset quickly. To confirm that the squeeze is registered, the Pencil includes a haptic engine that vibrates, providing tactile feedback. Additionally, the stylus comes with a built-in gyroscope to detect tilt and rotation, enhancing precision in creative applications.

Apple is opening up these new features to developers, allowing them to create custom interactions that harness the Apple Pencil Pro's advanced capabilities. The combination of a gyroscope and new sensors presents exciting possibilities for integration with the Apple Vision Pro, suggesting future potential in augmented reality experiences.

Meanwhile, third-party developers are leveraging these innovations to deliver creative tools and interactions specifically tailored for the Apple Pencil Pro. Their work will likely unlock new creative workflows and productivity enhancements, giving artists, designers, and professionals more intuitive and natural ways to interact with their digital content. The synergy between the new sensors, haptic feedback, and tilt detection makes the Apple Pencil Pro a valuable tool for unlocking the full potential of the iPad Pro ecosystem.

Pencil

New Apple Pencil Pro and Magic Keyboard

The new Magic Keyboard for the iPad Pro introduces several significant upgrades, providing a better typing experience and improved functionality. The keyboard itself is larger, featuring a full row of Function keys for easier access to shortcuts, media controls, and more. Additionally, the keyboard now includes a wider palm rest and a more expansive trackpad, making it much more comfortable for extended use and adding a productivity boost.

Alongside this, Apple has launched the next generation of its stylus, the Apple Pencil Pro. This new stylus sounds like a high-end addition to the Apple Pencil lineup, possibly aimed at professional users and creatives who require precision and advanced features. While the pricing hasn't been explicitly revealed, it's likely that the Apple Pencil Pro will come at a premium cost to match its capabilities.

Together, the new Magic Keyboard and Apple Pencil Pro offer enhanced versatility and functionality for the iPad Pro, providing users with a desktop-like experience that can fully utilize the advanced features of the tablet and its M4 chipset. These accessories emphasize Apple's commitment to creating a comprehensive ecosystem where hardware and software work seamlessly together, offering a productive and creative environment for all kinds of professional work.

Final Cut

Apple hype Final Cut Pro

Apple is showcasing Final Cut Pro extensively, recognizing that only professional-grade editing software can justify the cost of the iPad Pro. The 2022 iPad Pro started at $1,099 for the 12.9-inch model, significantly more expensive than most people would typically pay for a tablet. However, if this device can truly deliver desktop-level performance, it can justify that price point.

In Final Cut Pro and Logic Pro, Apple is providing its first glimpse into how it is incorporating AI features into video and music editing. While Apple hasn't explicitly highlighted these as the AI features mentioned by Tim Cook in the recent earnings call, it seems likely that these will be integrated first within individual applications rather than as part of the core system software.

These AI-powered tools aim to help editors streamline their workflows, enhancing creativity and productivity through automated tasks like intelligent video editing, audio corrections, and seamless transitions. This makes the iPad Pro an attractive option for professionals who need the capabilities of desktop editing software but require the flexibility and portability that tablets offer.

iPadOS

Apple announce new iPadOS

Apple is already previewing the next version of iPadOS, following the introduction of the iPad Pro and the new Apple M4 chipset. The company is emphasizing the unique capabilities of its professional apps, Final Cut Pro and Logic Pro, which truly differentiate the iPad Pro models from their competition.

These apps are unparalleled in the world of tablets, offering exceptional performance and features that are unrivaled by Android devices. Their capabilities and seamless integration with the M4 chipset justify Apple's decision to include a desktop-class processor in the iPad Pro, enabling professional-grade video and music editing.

The updated software is optimized for touch interaction on the iPad Pro, allowing users to maximize productivity and creativity with ease. Apple is detailing enhancements in Final Cut Pro and Logic Pro, providing filmmakers and music producers with new features to streamline workflows and harness the power of the new hardware.

With intuitive touch controls and optimized interfaces, the latest iPadOS elevates the user experience, making the iPad Pro a compelling choice for professionals seeking high-end editing capabilities in a portable device.

M4 chipset

M4 chip on iPad Pro

The iPad Pro will be the first device to incorporate the Apple M4 chipset. This new processor was crucial for achieving the iPad Pro's ultra-thin design while delivering a significant leap in performance. Apple is now detailing the architecture of the M4, which promises enhanced efficiency and power.

The M4 chipset is expected to utilize advanced multi-core architecture and a cutting-edge GPU to maximize the capabilities of the iPad Pro. This results in faster processing for multitasking, graphic-intensive applications, and creative workflows. The M4 processor is engineered to handle the demands of the new 'Tandem OLED' display, making it the ideal pairing for the enhanced screen technology.

iPad Pro

OLED on the iPad Pro

Apple has introduced OLED technology to its iPad lineup for the first time, with both the 11-inch and 13-inch iPad Pro models for 2024 featuring what the company calls 'Tandem OLED.' This new technology integrates two OLED panels within the device to provide impressive brightness levels of up to 1,000 nits under normal conditions and an extraordinary 1,600 nits peak brightness. Such specifications mark a significant leap in brightness for a tablet computer.

Branded as 'Ultra Retina XDR,' this new display technology ensures that both new iPad Pro models feature exceptional color accuracy, contrast, and sharpness. Despite these powerful display panels being packed into Apple's thinnest devices ever, according to the company, the design maintains a sleek, lightweight feel.

Apple proudly refers to the new iPad Pro screens as the 'world's most advanced display,' offering users unparalleled visual clarity and brilliance. These panels aim to elevate the iPad Pro's performance in creative work, entertainment, and productivity, offering a visual experience that is truly a game-changer for tablet computing.

iPad Pro

New iPad Pro design

The iPad Pro (2024) features a brand-new design that includes both 11-inch and 13-inch models, mirroring the size options of the iPad Air (2024). Both models are thinner than ever before, and Apple emphasizes that the difference is remarkable. In fact, Apple claims that these are even thinner than the classic iPod nano, making them the slimmest devices the company has ever produced.

This redesigned form factor likely enhances the sleek and lightweight feel of the device, making it even more portable while maintaining the high performance and powerful features that users expect from the iPad Pro series. The ultra-thin design will be a key selling point, further solidifying the iPad Pro as the ultimate productivity and creative tool for those who value both aesthetics and functionality.

iPad Pro

iPad Air

Introducing the iPad Air 6

Apple has officially unveiled the iPad Air 6, or iPad Air (2024), offering users an impressive array of features and updates. This new lineup comes in two sizes, expanding beyond previous models to include an 11-inch version and a larger 13-inch option. The 13-inch model offers a substantial 30% increase in screen real estate, ideal for those who need more space for multitasking, creativity, or productivity.

Designed specifically for landscape orientation, the iPad Air 6 features stereo speakers strategically placed on the sides to deliver optimal audio when held horizontally.

This new generation will also come in eye-catching colors, including a fresh blue and purple, alongside the familiar starlight and space grey options.

The iPad Air 6 is powered by the Apple M2 chipset, a significant upgrade that will deliver improved performance and efficiency. With this enhanced power, users can expect a smoother, faster experience for everything from editing high-resolution videos to running complex apps and games.

iPad

The new iPad line up

Tim Cook began Apple's launch video at Apple Park, declaring, "this is the biggest day for iPad since its introduction." In characteristic style, Cook set the stage by highlighting the impressive Apple Vision Pro before moving into details about the new iPad lineup. The Vision Pro, Apple's innovative mixed-reality headset, reflects Apple's forward-thinking vision by combining augmented and virtual reality into a single device.

How to fix an iPhone stuck in SOS mode during a cellular network outage

IPhone users across the US are grappling with a frustrating issue as their devices remain stuck in "SOS mode" during a widespread cellular network outage. Reports suggest that a hard reset, or force restart, is the quickest workaround, involving a sequence of button presses, leading to the Apple logo, and a subsequent restart.

SOS mode, triggered when the cellular connection is severed, restricts users to making emergency calls only. Interestingly, users with iPhone models 13 or earlier won't experience SOS mode but will see a "no service" indicator instead, as reported by tech news website Laptop Mag.

Another potential solution involves switching to "Data Roaming" under the "Cellular Data" settings, although users should be cautious about potential additional charges from their mobile service providers.

A clever trick to combat the 'Storage Full' notification on iPhones

Speaking of Apple and while we await their event, let's take a look at a little trick that may help iPhone users.

Apple users have discovered a clever trick to combat the dreaded 'Storage Full' notification on their iPhones, thanks to a TikTok user @hannahkoumakis. In her viral video, she shares a simple yet effective hack that frees up storage space almost instantly and can even save users money.

The hack involves using a basic piece of technology that won't break the bank. By plugging a hard drive directly into the iPhone, users can save photos directly to the external storage device, bypassing the need for additional iCloud storage.

In her tutorial, Hannah demonstrates the process step by step. After selecting images from her iPhone photo album, she clicks the 'Share' button and opts to 'Save to Files'. From there, she selects the connected hard drive and creates a new folder to organize the saved photos.

The simplicity and efficiency of the hack have left viewers amazed, with many expressing gratitude for the money-saving solution.

Comments on the TikTok video reflect the sentiment, with users expressing disbelief at not knowing about this trick earlier and thanking Hannah for sharing it.

What can you can expect from the Apple Event?

Apple is gearing up to unveil a series of new iPads and accessories at its upcoming "Let Loose" event.

The highlight of the event is expected to be the launch of the 2024 iPad Pro models, which are rumored to feature OLED displays for the first time. This upgrade would provide users with a more vibrant and immersive viewing experience.

Additionally, the new iPad Pro models are likely to be powered by Apple's latest M4 chipset, offering improved performance and efficiency.

Apple is also expected to introduce two new iPad Air models in 2024, featuring 10.9-inch and 12.9-inch sizes. While these models may not feature OLED displays like the iPad Pro, they are still anticipated to offer impressive performance with Apple's M3 chipset.

Accompanying the new iPads, Apple is rumored to unveil a redesigned Magic Keyboard. The updated keyboard may feature an aluminum design for increased durability, along with a larger trackpad area.

In addition to the new iPads and Magic Keyboard, Apple may introduce an updated Apple Pencil. This latest version is expected to offer enhanced features and performance compared to its predecessors, providing users with more precise and responsive input.

What iPad features could be announced at the next Apple Event?

iPad Air (sixth generation): There is speculation that this iteration will come in two sizes for the first time, featuring 10.9 and 12.9-inch displays. It is expected to include the M2 chip, enhancing performance and efficiency, and may also feature a Mini-LED display in the larger model.

iPad Pro (2024): This model is likely to be offered in two versions, possibly in 11 and 12.9-inch sizes. These versions are anticipated to incorporate the M3 chip, OLED panels, and a revamped design that has yet to be fully disclosed.

Apple Events: How many Apple Events does the company usually hold per year?

On Tuesday, May 7, the Apple Event will be held with the so-called "Let Loose", in which details about the brand's new line of iPad Pro, iPad Air, and a possible preview of new Artificial Intelligence features will be unveiled.

Tim Cook, CEO of Apple, will finally break the silence after a long period of time with little news from the company.

In 2023, there were three such events: the WWDC in June, the Wonderlust iPhone event in September and Apple's second fall event on October 31.

In 2022, Apple also held three events, in March, June and September, although there are times when there are as many as four global events held by the brand in a given year.

For 2024, the first will be this Tuesday and it will kick off at 10:00 a.m. Eastern U.S. time. Although the possibility that the company will have four events throughout this calendar year has been mentioned, there is nothing official.